NIKE SB
Playing off their customizable shoes and other soft goods, Nike is moving from traditional sports to extreme sports through the Nike Skateboard line. Nike SB will now feature customizable skateboards with the ability to choose from a variety of deck designs and wheel colors.
Visual design and UX/UI design. I built the skateboards in Cinema4D and exported videos from a 3d light studio within the program.
Design Features
Button Styles
For brand consistency, I kept the design sleek and simple but added unique elements such as button styles that resemble skateboards.
Video Preview
Rotating video preview of the user’s final design before they make their purchase. I built and designed the skateboards in Cinema4D and incorporated a light room to give the skateboards a more realistic look and feel.
