Barney Butter is a lively and personable brand. Their packaging is fun and colorful and their social media reflects the brand’s personality. 

Problem: The existing website lacked brand recognition and engaging interactions to keep users on the website.

Solution: I redesigned the website to reflect the brand’s fun personality and used bright colors, using aqua and brown as the primary colors. I designed the homepage to emphasize the site's top high-priority tasks. I also added testimonials and their Instagram feed to the homepage to humanize the website and create a friendly welcome to engage users.