African Travel Inc.

After researching African Travel Inc., it was easy to see that not only are they passionate about Africa, but they are passionate about the people they work with. It brings them joy to personally craft an experience that best suits their user’s ultimate desires. They seek to positively impact the people and communities they visit and have a passion for protecting wildlife and adopting environmentally sustainable practices. I wanted to humanize their website to reflect the brand better and make it a friendly and engaging user experience.

I modernized the website and used a more neutral color scheme so the photography would shine. I also gave it a more contemporary, upscale look and feel to appeal to a more elevated clientele.

Desktop Prototype

Mobile Prototype