ARISE Park
Business thinking, strategy, & branding
Problem: The Desire neighborhood in New Orleans was devastated by Hurricane Katrina 14 years ago and sadly was never restored. There are abandoned homes, unpaved roads, and unkempt vegetation.
Solution: Arise Park and Community Center. The first step in restoration is to start with people. This park and community center is a safe haven for this community to embrace their rich history and culture that was washed away, both physically and metaphorically.
The Desire Neighborhood,
Upper 9th Ward, New Orleans
95.7% African American Population
$17.2k Median Income
15.8% Unemployment Rate
38.7% Employed
56.5% On Food Stamps
40% Earned High School Diploma
3.9% Enrolled In Undergraduate Program
KID’S PROGRAMS
The community center offers after-school programs to keep kids in a safe and active learning environment.
FLOOD PROTECTION
Because the Desire neighborhood is a flood-prone area, the Arise park is strategically located on the perimeter to act as a protective barrier. The park contains vegetated swales, which are sloped areas designed to capture and treat stormwater and allow it to soak into the ground at a slower rate.
Arise Brandbook